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Porsche brand has defended its top position among US customers

26 Jul 2017
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Porsche brand has defended its top position among US customers

If you love Porsche cars, you'll be glad to find out that Porsche is again the most attractive car brand for drivers in the USA. For the 13th time in succession, the sports car manufacturer has finished top of the overall rankings. The Porsche 911, Cayenne and Macan models also took the top positions in their categories. More than 69,000 new car owners took part in the survey, assessing 243 models from 33 car manufacturers in 10 categories.

 

 

Oliver Blume, President and CEO of Porsche AG, says that the aim of the company’s actions is to have thrilled customers. The results of the survey give them renewed confidence that they are following the right path with their strategy. It is now clear that alongside the quality of the product, it is also the level of service and communication with the customers that resonates. For the third time in a row, the Macan has taken the top spot in the “Compact Premium SUV” segment in the APEAL vehicle rankings. The Cayenne, a sporty, off-road vehicle, also scores highly in the eyes of US customers, powering to first place in the “Midsize Premium SUV” field for the sixth time since 2011. In addition, the Porsche 911 accumulated the most points in its class and was distinguished with the “Highest Ranked Appeal” award in the “Midsize Premium Sporty Car” category.

 

 

Porsche owners in the USA had already voted the 911 and the Macan to first places in their categories in the “Initial Quality Study” last month. The superb results in both studies match the current positive developments in sales figures in the US, which represents Porsche’s second-largest market. In the year to date, the Stuttgart-based sports car manufacturer has delivered 27,000 vehicles to customers in the USA, achieving an increase of three per cent compared to the period from January to June 2016.

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