London Design Museum to showcase unique Jaguar XE word cloud sculpture during London Design Festival, celebrates the fusion of art and automotive design, imposing itself over seven meters high.
Gerry McGovern (left) and Nino Mustica (right)
The two impressive Jaguar Land Rover sculptures named “unstoppable spirit” and “word cloud”, created by Italian artist Nino Mustica and Land Rover design director Gerry McGovern, will be displayed in Italy from April 14th to 19th, 2015. The place to visit: Fuorisalone, Milan.
The aluminium installation were designed by Jaguar design team to celebrate the global reveal of Jaguar's latest vehicle, the XE sports saloon on 8 September.
Design Museum Head of Communications Josephine Chanter said: "Large scale installations like this striking sculpture are always hugely popular with our visitors, and the Jaguar XE form is already attracting lots of attention. We're sure that it will be a hit with the public, and it makes an eye-catching addition to our program for the London Design Festival."
it was displayed at the london design festival
The XE vehicle shaped structure is a unique aluminium word cloud sculpture in the shape of the new Jaguar XE sports saloon. It's constructed from 95 words in seven languages, including French, German, Spanish, Italian, English, Russian and Mandarin. Words express the aesthetics and characteristics at the heart of the new vehicle.
Ian Callum, Jaguar Director of Design, said: "It has been an enormous amount of fun bringing a word cloud of XE and everything it means to life. "