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Nissan's aggressive dealer-incentive program, does actually work

30 Oct 2016
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Nissan's aggressive dealer-incentive program, does actually work

We expect the U.S. car sales numbers to arrive this Tuesday and Nissan Motor. Co is probably gonna be the winner this October, getting the largest market share. Tyhe company's sales may have slipped only 1.5% in October, but if we compare it to General Motors which sales fell approximately 6.9% and Ford Motor with a drop of 11% than these results are pretty great.



What actually stays behind thiese good sales results?! It's something we do not discuss in public every day, but something real, the aggressive dealer-incentive program that keeps its sales stronger than ever. Nissan offers big, retroactive bonuses to dealers who hit certain monthly sales targets. For those who play on buying a new Nissan we would suggest you to go visit Nissan auto dealerships on the last day of the month, you'll see how hard are trying the dealers to get you interested, and how attractive are the discounts they'll offer. Of course there are some dealers who adore the way they have to compete with each other for being rewarded at the end of the month, but not all of them. Many would call it capitalism, but in some way it actually works.


This system might sound discriminating, it divides people into 2 categories: winners and losers, you either take the reward or go home with nothing. The car industry is aggressive that's one thing we've already knew about before, but it's up to each of us to share their opinion towards Nissan's strategy


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