It's not a piece of news, that Bentley suffers from a significant decrease in its sales. The figures, which represent the sales in the U.S. made us think, that the British luxury car-maker lost an impressive amount of money. Bentley's sales is collapsed 53 percent, to 484 vehicles.
Still, Bentley's Chief Executive Officer Michael Winkler is not concerned about this situation. He says he has a plan, which is a kind of ace in the hole and this plan will certainly bring the number of sales back. Winkler says that he was aware of the precipitous sales drop starting from the beginning of the year and he took part in this. He called Bentley 'an emotional brand' and he expressed his point of view concerning the fact, that Bentley needs more cars to spread the gospel.
The Bentley's CEO told his 43 dealers to start selling down their demo fleets, which were relatively large for a brand with such low volume. When dealers started to roll a certain number of low-mileage demo cars, the new model sales began to decrease. Later it was revealed that this was a knight's move. Michael Winkler decided to make a free space in Bentley's showrooms for all-new Bentayga crossover, coming up in August.
